The most powerful moment in live streaming is the second after a gift lands. Gift-triggered effects are how you spend that second — and there's a generational difference between playing a GIF in the corner and letting the gift transform the stream itself.
Viewers send gifts, Bits, and Super Chats to be seen — to cause a moment on a broadcast they care about. Every alert tool ever built runs on this loop: gift lands → something happens → chat reacts → the next gift is a little more likely. The strength of the loop depends on one variable: how visible and personal the "something" is.
Classic gift alerts (a sound, a GIF overlay, a TTS message) are the first rung. The new rung, made possible by real-time generative video, is effects that happen to the picture: a gift changes the streamer's outfit, morphs them into a character, repaints the whole room in a new art style, or summons a creature into their actual space. The gift doesn't decorate the broadcast — it briefly takes the wheel. That's a categorically stronger reward, and it's what this page is about.
Every LiveGen mode is a potential gift moment, running live on the camera over WebRTC:
Because effects are generated rather than pre-rendered, the "effect library" is unlimited — any look that can be described or shown with a reference image can be a reward tier, without anyone producing an asset for it.
The working setup is simple and doesn't require ripping out your alert stack:
One tap of human latency is real — and honestly, on smaller streams it plays fine: the streamer reacting to the gift is part of the moment. Deeper event integrations that remove the tap are a direction we're actively building toward; today's workflow is the manual-trigger version of the same design.
Stream effects activated by viewer gifts, Bits, or Super Chats. Classically that meant playing a premade sound or GIF; with real-time generative video it can mean transforming the stream picture itself — outfit, character, style, or scene.
Today's proven workflow is one-tap triggering alongside your existing alert tool: the alert pings, you fire the mapped look instantly. Tighter event-to-effect integrations are a direction we're building toward.
The effect layer is platform-agnostic — LiveGen transforms your camera before it reaches OBS/your streaming app, so it works wherever you broadcast. Gift detection stays with your platform's tools and alert apps.
No — generation runs in the cloud; you need a browser, a webcam, and a stable connection.
LiveGen bills 1 credit = 1 second of generation, so cost scales with how long effects are on screen — trigger-length moments cost cents, not dollars (verify current pricing).
Alerts add something next to the show — a sound, a GIF. Gift-triggered effects change the show itself: the streamer's look, the room, the whole frame. It's the difference between a notification and a moment.
Open your camera and become any character — free to start.
Start generating free